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But we even have established people that are getting good use out of it, too! This is a much better solution for smaller companies that are getting their start.
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If there’s a change, our members update us with changes and out-of-office contact updates-we’re actively updating the database in real-time! Part of that is because we know all of our members are actively pitching. On the flip side, we’ve been told by our members that contacts in our database are incredibly responsive. That’s because those databases aren’t always up-to-date. Sometimes, with those bigger databases, you might hear crickets after getting in touch with a contact.
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That way, no matter what stage you’re at, you’ll have the confidence to move forward as a professional business owner. The goal of our Media Contacts Database is to give you access to a solid foundation of contacts. You don’t need it baked into your cost! There’s a lot of bells and whistles in the big databases that you won’t even need at this stage in your business. If you’re going to pay for distribution on a press release, you can pay one-off. They usually include services designed for super large agencies. With other databases, you’re paying for services that you’re probably not going to need. Our Media Contacts Database is very reasonable and affordable. You can get access to this database at a standalone cost, or by purchasing an annual membership to The Pitch Lab! This gives you the confidence to start reaching out and pitching.
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We want to give everyone access to a really solid pool of media contacts. Honestly, those hefty costs were the impetus for me to create a peer-curated media contacts database for my community.
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#Bloomber media contacts photodesk how to#
Related: How to Create a Media List of Outlets to Pitch Consider A Smaller, Curated Media Contacts Database Instead, change your mindset! You can still charge a solid retainer without a media contacts database. If you don’t have the budget for one of those huge databases, you can put something together yourself-that’s how I got started! It’s an excellent way to save money as you get started.ĭIY-ing a media contacts database shouldn’t make you feel like you’re not qualified. Especially if you’re just getting started in public relations, you might feel like you just can’t afford something like this.īut don’t worry! This won’t hold you back in the PR world at all. If You Can’t Afford A Database, DIY-ing One Is Totally Okayįor many PR pros, a media contacts database seems out of reach because it can cost thousands and thousands of dollars each year. There are other ways to access those key contacts, though! From putting together your own database to choosing a smaller, more curated (and affordable!) one, here are some other options. Because of time zones and HUGE numbers of people accessing each one, you might have to be patient. Sometimes, bigger media contacts databases are also hard to access, even though you’re paying thousands for them. Weighing out your options is a smart way to grow your network and business without causing yourself stress. Each one has its benefits… but they can also be costly! There are advantages and disadvantages to investing in a media contacts database. There are several different media contacts databases that you can purchase access to, like Cision, Meltwater, Muckrack, and Prowly.īut how do you know what media contacts database is suitable for you? What To Consider When Choosing A Media Contacts Database Plus, these contacts will range across print and online media, blogs and podcasts, and television. The types of contacts included in a media contacts database can vary but will usually have: After all, pitching is a fundamental PR skill to help you land press features for your clients.Ī database like this houses all of the vital information you’ll need to pitch the right people! You want to create compelling pitches surrounding your clients’ businesses, products, or areas of expertise. Watch it here! What Is A Media Contacts Database?Ī media contacts database documents the key media contacts that would be interested in stories about your clients. I also did a video training on this topic, if you're craving more. That’s why I want to share my best tips for choosing (and utilizing!) a media contacts database. There are tons of media contact databases out there for PR pros.but they are NOT all the same. But how do you get connected with those critical media contacts? A media contacts database is one effective solution. Connecting with the right contacts in the right way is the KEY to successfully landing press for your clients.